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‘Times of India’ campaign supports Kolkata’s women
Women’s safety is slowly becoming a serious issue in India. In Kolkata, at one time known as the safest metro for women in India, more than half the female population feels the need to carry an...
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JWT London’s Austerity Index: Britons using every trick in the book to make...
In the first wave of JWT London’s new quarterly Austerity Index, we found that 92 percent of Britons are deploying one or more of a range of coping mechanisms to save money: using money-off coupons (58...
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Two years after 3/11, a Japanese ad campaign points to recovery and repair
It’s been more than two years since the date 3/11 took on a special significance in Japan. This disaster followed 20 years of recession that caused the Japanese to shrink emotionally: With the...
View ArticleBrahma beer fights back Brazilian cynicism about the World Cup
Next year, Brazil will host the FIFA World Cup. And that should be a reason for pride and excitement. After all, the global soccer powerhouse will finally host its beloved sport’s most important event....
View ArticleAs the U.K.’s cost of living keeps rising, Asda peppers a low-price message...
As the cost of living in the U.K. rises and Brits become increasingly anxious about covering the cost of their weekly shop, supermarkets must work harder to keep customers loyal. According to recent...
View ArticleOreo puts itself at center of father, daughter ‘bonding moment’
For many working parents, it is a daily challenge to make time for their children. It’s no different in Asia, especially in a city like Hong Kong, where the modern stresses of parenting weigh on...
View ArticleHero MotoCorp breaks social stigmas by encouraging young Indian women to...
Most Indian families are of the belief that girls are better off at home after sunset, in part because of the belief that they’re not safe out alone at night. Hero MotoCorp, a motorcycle and scooter...
View ArticleIndian watch brand Fastrack encourages youth to come out of the closet
Most of India’s gay community is too scared to come out of the closet. Homosexual intercourse was considered a criminal offense as recently as 2009, and the subject itself is taboo in Indian society....
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Austerity Index Q2: Economy driving some Brits to desperate measures
Britons are pulling out all the stops to keep their household coffers topped up through times of austerity, even to the point of engaging in actions they believe to be wrong. According to JWT London’s...
View ArticleTurboTax puts a positive spin on tax preparation
Two years ago around this time, we wrote about a campaign that attempted to allay anxiety over tax season by focusing on the brighter side of taxes: “Jackson Hewitt’s How You Do It,” which emphasized...
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